Growing Norsal
Restaurant du Golf’s Social Presence
From an inactive page to 8.8M views
and a luxurious, cohesive digital identity in just 4 months
Dec 17, 2024 – Apr 17, 2025
Restaurant du Golf, newly rebranded as Norsal, is a high-end Mediterranean restaurant located on a golf resort in Nador. Despite its premium experience and scenic location, its social media presence didn’t reflect its true identity.
Before working together, both Facebook and Instagram were inactive, irregular posts, poor visuals, and minimal engagement. The brand had no consistent tone, no strategy, and almost no reach.
The Goal :
Revive the brand’s digital presence, rebuild visual consistency, and attract real engagement and visibility through organic and creative growth.
Before Handing The Pages
The Challenge :
When I took over, the pages had:
- Minimal followers and no active community
- No brand coherence or visual direction
- Very low engagement and visibility (less than 600 total visits in 2 years)
- Weak photo/video quality that didn’t match the restaurant’s luxury feel
The biggest challenge was to completely transform how the brand looked and communicated online, not just to increase numbers, but to make people feel the Norsal experience before they even visit.
The Brand Transformation :
The first step was to rebuild Norsal’s visual and communication identity:
- New brand visuals: deep green and gold palette, refined serif typography, and consistent layout system.
- Unified bilingual content: French, Spanish, and Arabic tones for a multicultural audience.
- Luxury positioning: every post now communicates sophistication, calm, and exclusivity.
- Professional photography & videography: emphasizing ambiance, gourmet dishes, and service.
This transformation made the brand instantly recognizable across all platforms and aligned its online presence with its real-life elegance.
Content Strategy :
The content strategy was built around precision, storytelling, and emotion.
The goal wasn’t just to post more, it was to make every piece of content reflect the brand’s soul and deliver a consistent premium experience online.
1. Consistency & Rhythm :
To re-establish trust and visibility with Meta’s algorithm, I implemented a daily posting system on both Facebook and Instagram.
Each post followed a defined publishing window to reach audiences at the restaurant’s peak browsing times (morning coffee hours and evening dining hours).
Over time, this rhythm helped Norsal appear continuously active and relevant in feeds, increasing reach and retention.
2. Variety of Formats
To keep the feed dynamic and engaging, I balanced different content types:
- Reels to highlight ambiance, staff professionalism, and dishes in motion.
- Carousels for storytelling sequences — from kitchen prep to table service.
- Static posts for menu highlights, elegant quotes, and event announcements.
- Stories to showcase daily life at the restaurant and limited-time offers.
Each format had a clear purpose, reels for reach, carousels for depth, and stories for connection.
3. Thematic Direction
Every theme tied back to Norsal’s core identity of luxury Mediterranean gastronomy:
- Fine Dining & Culinary Craftsmanship: showcasing refined plating and chef artistry.
- Atmosphere & Nature: the sea-golf view and sunset ambiance became visual storytelling anchors.
- Hospitality & Service: portraying warmth, professionalism, and the human touch that defines Norsal’s experience.
- Cultural Moments: Ramadan, New Year, and local soirées strategically woven to keep the brand culturally relevant and timely.
4. Tone & Voice
Captions were written to evoke emotion and desire, not just inform.
Instead of “Grilled sea bass served with lemon sauce,” we used lines like:
“A Mediterranean breeze, captured on a plate.”
This human, sensory approach turned each caption into part of the dining experience, creating anticipation and engagement even before the first visit.
5. Localization & Multilingual Layer :
Since Norsal’s clientele is diverse (local, Spanish, French-speaking tourists), posts were alternated in French, Spanish, and Arabic, ensuring inclusivity and expanding organic reach across different markets while maintaining brand tone consistency.
6. Integration of Real Moments :
Beyond aesthetics, I integrated authentic behind-the-scenes moments, staff interactions, kitchen prep, guests enjoying live music, to make the brand feel alive and approachable without losing its elegance.
The Impact :
In just 4 months, the growth was exponential:
The page went from nearly invisible to becoming one of the most engaging restaurant pages in the region.
Top Performing Posts :
- Ramadan Special Menu: 655.7K views, 662 reactions
- Luxury Dining Reel: 454.9K views, 775 reactions
- “Instants Gourmands” Post: 313.4K views, 910 reactions
- Golf & Gastronomy Feature: 232K views
- Service & Experience Reel: 220K views
Each visual was carefully designed to express refinement and warmth, the perfect blend of culinary art and lifestyle storytelling.
The success of these posts came from combining refined aesthetics with emotional storytelling: elegant compositions, poetic captions, and color grading that reflected the restaurant’s identity. The content didn’t just showcase dishes, it transported viewers into the world of Norsal, where every frame feels like a scene from a luxury lifestyle magazine.
This approach turned each post into a digital extension of the restaurant’s atmosphere, helping audiences taste the experience visually long before visiting in person.
Results Summary :
✅ +8.8M total views
✅ +12.1K interactions
✅ +6,000 new followers across both platforms
✅ 100% cohesive brand identity
✅ 4x higher retention and visibility within the first quarter
By combining visual excellence, consistent storytelling, and strategic publishing, Norsal’s digital presence was elevated to the level of its real-world prestige.
Let’s Work Together
If you’re looking to transform your restaurant’s digital presence,
from ordinary posts to a brand experience that attracts real customers,
I can help you build a growth engine tailored for your business.